GreenLaw Launches Campaign to Promote the Cause of Environmental Justice

GreenLaw Launches Campaign to Promote the Cause of Environmental Justice

Public service campaign premieres Oct. 21 to spotlight threat to ‘lives and livelihoods’

Arguing that equal protection under the law applies to environmental justice, GreenLaw Executive Director Stephanie Stuckey Benfield says the legal challenge to ensure environmental justice for all Georgians is the primary concern of the organization.

“Because no one should suffer from the effects of pollution and environmental degradation at the expense of powerful corporations and individuals, everyone must stand up and fight for the environmental future of Georgia,” Benfield says. “It is an issue of equal protection - and a willingness to say to polluters, ‘not in my backyard’.”

Therefore, Benfield continues, GreenLaw is challenging companies “whose policies and practices are putting lives and livelihoods at risk. We believe the violation of existing clean land, air and water regulations and laws cannot go unchallenged — especially when their policies and practices endanger the health and well-being of citizens across this state and in neighboring communities.”

“Everyone suffers from ill-effects of land, water and air pollution,” says GreenLaw environmental justice attorney, MaKara Rumley, “but, the poor and disadvantaged suffer most. Our legal and advocacy work seeks to transfer the costs and burdens of environmental damage away from the poor and back to the corporations and private companies that are its principal source of land, water and air contamination.”

A media campaign created by Good Thinking Inc. of Atlanta will launch online on Oct. 21 to facilitate GreenLaw’s ability to fight for this cause by increasing public awareness about its works and encouraging public and private financial support.

“More than 25 volunteers contributed their time, talent and determination to this campaign,” said Jim Newbury, president, creative director of Tinroof Marketing & Design of Decatur, Georgia and volunteer creative director on the project. “Doing the right thing is never easy or convenient. A lot of people donated a lot of personal time, love and talent to make this campaign happen. It was an honor to be a part of this amazing team of professional volunteers.”

Good Thinking gave GreenLaw a set of sophisticated communications tools and resources unlike anything they could have afforded. “Breakthrough communications are out of reach to most nonprofit organizations,” she says, “But they are critical to our success because they build greater public awareness and drive funding. A lot of people donated a lot of personal time, love and talent to make this campaign happen. It is an honor to be a part of this amazing team of professional volunteers.”

Short Film Brings Together R.E.M. and Red Nose Studio to the Fight Against Greenhouse Gases

Environmentalists and fans of animation and legendary rock band R.E.M., which gave its permission to use its pro-environment anthem “Fall On Me” to the production will enjoy this Public Service Announcement.

Chris Sickels of Red Nose Studio of Greenfield, Ind., was recruited for his renowned skills as an illustrator and animated story-teller. He is among the nation’s most sought-after artists in his field. His children’s book “Here Comes the Garbage Barge” was named The New York Times’ Children’s Book of the Year in 2010. Sickels donated more than 400 hours toward the project. Primal Screen of Atlanta handled post-production, sound design and SFX for the spot.

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CREDITS

Angela Aquino – Designer, Project Manager, Function Design, Decatur, Ga., functionatl.com

Chris Sickels – Animator, Red Nose Studio, Greenfield, Ind., rednosestudio.com

Daniel Skrok – Interactive Art Director, Eric Mower + Associates, Atlanta, mower.com

Doug Grimmett, President & Creative Director, Primal Screen, Atlanta, primalscreen.com

Greg Crawford – Senior Sound Designer, Crawford Media Services, Atlanta, crawford.com

Janet Mason – Freelance Agency Producer/Denver

Jim Newbury – President/Creative Director, Tinroof Marketing & Design, Decatur, Ga., tinroof-marketing.com

Lennie Mowris – Designer, Lenspeace, Decatur Ga., lenspeace.com

Matt Berger – Writer, Creative Director, Decatur, Ga., mattjberger.com

Matt Porter – President, Good Thinking Atlanta, goodthinkingatl.org

Sarah Lawrence – Designer, Atlanta, sarahclawrence.com